This ad, which has been running on digg, seems like a particularly egregious example of false advertising. Of course, if anyone would challenge the company in court they could say, "we never actually claimed our product could make an old lady look like a young model. That picture, as the disclaimer indicates, is merely simulated imagery."
Actually, I've seen this ad on several sites, including treatmentwrinkle.com and have always blown it off as just typical hype. Back when MAD Magazine was concentrating on ads, they spoofed several ways ads could be deceptive. I remember the one spoof where an airline used midgets as they were then known to show how spacious their seats were.
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